Solido Cosmetics

Company SOLIDO COSMETICS was founded in 1992 and is active in the production of cosmetic products for hair and body. The company grew rapidly and successfully managed to cover both the Bulgarian and a number of foreign markets.

In 2007 SOLIDO COSMETICS started the production of Visage brand hair dyes, which successfully established itself on the market as a high quality product at a reasonable price. The long-lasting effect, natural colours and ease of use popularise the brand on international markets.

The long-lasting hair dyes cover perfectly and permanently grey hair and can also lighten hair. These dyes, to which Visage Hair Dye belongs, contain at least two components that must first be mixed before using the product and after mixing, the product must be used immediately.

Action of long-lasting dyes with oxidant:

1. Ammonia provides the initial slight expansion of the hair shaft so that the ingredients and dye can easily penetrate it.
2. The oxidant mixes with the hair dye and it penetrates the inside of the hair shaft where it reacts with the oxidizing ingredients.
3. The chemical reaction causes the dye to stay inside the hair shaft, and the care ingredients smooth the surface of the hair again and make the new hair color shiny.

Oxidant colour is long-lasting as the dye molecules seal inside the hair shaft, and their formulas are designed to reliably cover the majority of grey hair.